An attribution audit is a diagnostic process that measures the gap between the conversions your current tracking records and the actual conversions happening on your store. For South African merchants, it specifically quantifies affiliate sales lost to mobile network CGNAT and in-app browser cookie blocking.
Why standard affiliate attribution fails in South Africa
If your e-commerce store drives traffic from TikTok, Instagram, or WhatsApp, you are relying on in-app browsers. These environments frequently block or drop third-party cookies, breaking standard affiliate tracking.
Compounding this is the local mobile network infrastructure. On South African networks, a single CGNAT public IP can front 50,000 to 200,000 subscribers at once.
Under CGNAT, the public IP is neither unique to a user nor stable within a session. As a result, standard IP-based and cookie-based attribution silently under-reports your mobile traffic conversions.
What exactly is an affiliate attribution audit?
An affiliate attribution audit is a diagnostic run by AuraSync to quantify your exact tracking gap. We deploy our infrastructure alongside your existing setup to measure what you are currently missing.
Because AuraSync operates at the network layer server-side, there is nothing installed client-side. The audit is completely unaffected by ad-blockers.
The audit compares your recorded affiliate conversions against the true volume of network-layer events, giving you a precise measure of lost revenue.
What are the deliverables of the audit?
At the end of the audit, your marketing and technical leads receive a detailed technical report. This details the exact volume of mobile conversions your current setup failed to attribute to the correct affiliate or creator.
The audit also confirms technical compliance. AuraSync stores no PII, ensuring a POPIA-first approach, and all data processing remains hosted in South Africa on AWS af-south-1 for strict data residency.
- Total unrecorded mobile conversions over the audit period.
- Breakdown of attribution failures by traffic source.
- Projected recovery volume based on the audit sample.
How is the conversion tracking audit priced?
The conversion tracking audit is structured to cover the server-side deployment, the measurement period, and the final technical reporting.
If you proceed to our pilot, AuraSync’s commercial model is performance-based: a 90-day pilot where the merchant pays only on recovered conversions.
If the audit shows your current tracking is accurate, you gain verified confidence in your data. If it reveals a gap, the audit serves as the foundation for recovering lost revenue.
Next steps to start your audit
Identifying the exact scale of your mobile tracking gap is the first step to fixing your affiliate payouts. Without baseline data, you cannot accurately calculate the ROI of your creator campaigns.
To schedule your diagnostic and secure your deployment slot, book your attribution audit with our technical team today.
Frequently asked questions
How long does the attribution audit take?
The measurement period runs for a set diagnostic window. This provides enough data across different days of the week to accurately calculate your baseline mobile tracking gap.
Do we need to install tracking pixels for the audit?
No. AuraSync operates entirely at the network layer server-side. There is nothing to install client-side, which means site speed is unaffected and ad-blockers cannot interfere.
Is the audit POPIA compliant?
Yes. AuraSync stores absolutely no personally identifiable information (PII) during the audit or the pilot, ensuring a POPIA-first approach. All infrastructure is hosted locally in South Africa (AWS af-south-1) for data residency.
How does the performance-based pilot work?
AuraSync’s commercial model is performance-based, meaning you only pay on recovered conversions during a 90-day pilot. Every payout is gated through our four-tier FICA pipeline to ensure compliance.
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