The Attribution Brief

Mobile attribution, CGNAT, and getting affiliate credit right in South Africa.

• Why Affiliate Attribution Fails on South African Mobile (CGNAT)

  Most SA mobile subscribers share one public IP with tens of thousands of others via CGNAT — so last-click attribution can't tell who drove a mobile conversion. Here's the gap, and how to close it.

  6 min read →

• What Is CGNAT — and Why It Breaks Mobile Tracking

  A plain-English explainer of carrier-grade NAT (CGNAT): why MTN and Vodacom put 50,000+ subscribers behind one public IP, and what that does to cookies, IP matching and attribution.

  5 min read →

• How to Recover Lost Mobile Conversions in Affiliate Marketing

  If your affiliate traffic is mobile-heavy in South Africa, you're likely under-crediting the partners driving conversions. A practical playbook to measure the loss and recover it.

  6 min read →